Fish and Chip Co, wanted a 360 campaign to celebrate their 10th birthday. Leveraging the recently discovered consumer insight: people don’t visit them for the fish, they come for those massive chip portions. We decided to capitalise on that newly coined, still relevant colloquialism “ISSALOT!”.
We wrote, scripted, and produced a full Fish and Chip Co themed rap track & video that let us say everything we needed to say about the brand, took shots at our competitors in a couple of lines and deliver a deal all at the same time.
This rolled out into radio, social media, menus and sales collateral as well as out of home and internal events. The activation included a live performance from the Beatboxer of the track and crowd interaction which we produced.
