This incredible Father’s Day campaign really pulled on the heartstrings despite being inspired by some troublesome facts. We discovered that 94% of millennials go to the internet for advice before they ask the old man so we designed a campaign to challenge people to not only change that but bond with dad and win awesome prizes with a series of educational videos. The Saturday Citizen writer, Brendan Seery, awarded us an Orchid for “brilliant advertising.”
Started in 1994 by Andy Taoushiani, we can proudly say that we are a rare breed these days – a fully independent agency. This makes us very agile and gives us the opportunity to nurture true talent and grow our Artifactors into the most beautiful creative beasts they can be.
We pride ourselves on long-term working relationships and very low staff turnover – not only do we still have our original founders, but many of our talented employees have been with us for 7-10 years.This allows us to offer clients consistency throughout long-term relationships and security in the knowledge that the team has retained all learning and expertise.
We also have a special talent for making your budgets work harder for you, by keeping multiskilled creatively powerful people within our business. This means we have more services in house – including everything from strategy to production, to voice work, creative, videos, social content calendars, and more.
It’s all possible with one agency – with Artifact.
A SASSY AWARD
We took our Supa Sassy Women’s Month campaign to the streets with Sassy in the City in 2015. The idea was to create content that not only cements the Supa Quick brand as relatable while simultaneously pushing products and giving women the chance to absorb great safety tips and win an incredible night out on the town. This earned us a Silver New Generation Award for Online Strategy of the Year.
#HandOffMyChoices
Our job was to encourage conversation about the over-regulation of the tobacco industry, with key focus on how it affects the consumer directly.We developed a website housing all information regarding the bill, encouraged users to sign a petition and immerse themselves in the facts.We achieved 7500 new fans and followers on Facebook and Twitter, over 140000 engagements and 5 331 signatures and that was just phase 1 of 4
We are Nedbank
“We are Nedbank” was launched as a platform for Internal Communications Campaigns.
It allows the client’s marketing team to share the brand collateral internally, and staff to share marketing assets on their personal channels to instil pride and facilitate Brand Ambassadorship.
