SupaQuick Sassy

Supa Sassy campaign

This campaign was re-run annually due to its great success for the Supa Quick brand. It is designed as a Women’s Month (August) campaign that aims to empower and entertain our female audience in a way that positions Supa Quick as a brand that not only supports Women but creates content FOR them.

This particular year Supa Sassy looked at the experiences women have in the automotive industry – being ignored, being treated as though they’re ignorant or incapable and of course being taken advantage of. This campaign asked the audience to take a quiz that gave them car-related scenarios and 4 sets of sassy responses, which resulted in a fun Sassy Personality Style perfectly suited to them.

This gave the campaign great sharable and engaging content and gave the audience a relief from the standard empowerment message typical of Women’s Month Campaigns.

Results:

We view this campaign as a huge success with about 2631 entries

The Facebook fan base increased by 4.8%, Facebook engagement increased by 88% and the click through to website increased by 2.8% in comparison to previous months.

We had 1 204 104 impressions and 43 177 post engagements on Facebook alone.

Twitter performed even better with a massive 8.6% increase in followers compared to previous months, 136 440 organic impressions and 2 245 total engagements which is a 90.5% increase.

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SupaQuick Sassy

Artifact Advertising