The truly south African heritage furniture brand approached us with a challenge: turn a brand with history, into a brand that fits in the future.
In order to appeal to a new market of Gommagomma consumers, the Jewel range was developed, manufactured, branded and launched with a Social Media video campaign.
The campaign invited consumers to “Express your new you” with bright colours and plush velvety fabrics allowing you to express yourself boldly and proudly.
