We love a big, bold above the line campaign and this was nothing if not that. The brief asked for a brand campaign that leveraged both their new industry position as the Number 1 Global Tyre brand and an incentive and conversion offer without cheapening or eroding the premium Bridgestone brand overall.
We shot, produced and rolled out this powerful brand campaign imagery for Bridgestone SA and ensured its implementation organically and tactically across South Africa – officially helping them claim the title as the number one tyre locally as well.
