KPIs:
Share of conversation across all platforms was our primary objective, as we believe this metric can truly reflect and measure the tangible impact of a social media campaign on the brand perception, as opposed to just views and impressions.
1. Get over 5000 registrations before Black Friday
2. Increase Telkom’s share of conversation compared to other competitors.
RESULTS:
1. 22 877 registrations in under 24 hours.
2. 45% share of conversation.
3. 3 organic trends, first within 3 hours.
4. 2 Gold & one Bronze New Generation Digital Awards