We, along with Luftansa, developed an interactive virtual reality game called "Guesstinations" for travel agents to familiarize themselves with Lufthansa's destinations.
The game uses 360 degree views from Google Street View to drop agents in random locations around the world that are part of Lufthansa's route network, challenging them to correctly identify where they are. It aims to make Lufthansa top of mind for travel agents in a competitive environment.
The campaign was seen as innovative for pushing the boundaries of traditional advertising, winning 5 New Gen awards.
