Launching Domino’s Pizza with location based games
In 2014 the leading US pizza brand, Domino’s Pizza, launched in South Africa and we were there to help!
We took advantage of the public’s curiosity and launched the “Domino’s Pin-It” campaign. We created a website which gave the public an opportunity to drop a pin on an interactive Google map, guessing where they thought the store would open.
Along with the online platform and social media, we launched TV and radio nationally. We wanted to stand out from the pizza competitors with a high production value TVC that brought the freshly made dough and quality ingredients across to new audiences.
