Addressing the brief of "how to make a car cool” - launched a 3 month long full 360 campaign that drove through social media and digital to a microsite.
We created 10 unique Micra Vehicle wrap designs – “A different style For every kind of Cool” and toured these vehicles in a convoy around SA.
We developed an online platform, linked to Facebook calling for you to custom design your own cool Micra, and vote for your favourites.
• 37000 new fans on Facebook • 7 849 Entries • 19 000 Votes • 197% increase in sales (Micra’s sold out)
