Our job was to encourage conversation about the over-regulation of the tobacco industry, with key focus of branding ban (plain packaging), as outlined in the draft Tobacco Products Control Act (TPCA) being pursued by the Ministry of Health.
We developed a website in the campaign name housing all information regarding the bill. Users were given an option to sign a petition and have their say to government by crafting an email from the website which would be sent to the relevant parties in government.
7500 new fans and followers on Facebook and Twitter, over 140000 engagements and 3500 link clicks.
