We wanted a way to steal all of the engagement on social, on one of the highest traffic promo periods of the year – Valentine’s Day. Using our success with the AI emoji engine run in 2023 as a starting point we conceptualized a way to bring joy to people with or without a bae on Valentine’s Day. We built a filter that uses AI to animate, refine, change and add flare to any photo submitted to us on the day – and people loved it! We outperformed every other Valentine’s Day campaign we have ever done and created shareable content for people to post on their own timelines to reach their secondary networks – resulting in not just massive engagement but massive reach as well.
