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SERVICES ON POINT-
BELOW THE LINE
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ON POINT

BELOW THE LINE

With our solid foundation in design and below-the-line (BTL) expertise, our team's core strength will always revolve around delivering in this area, covering everything from conceptual design and brand creation, all the way to engaging campaigns. To effectively target specific audiences or individuals, BTL advertising goes beyond.

To effectively target specific audiences or individuals, BTL advertising goes beyond traditional mass channels and embraces alternative communication platforms and unconventional methods to convey its messages or promote products and services. This typically involves elements such as branding, marketing collateral, in-store point of sale, promotions, activations, direct marketing, packaging and more.

Below-the-line campaigns often encompass a wide range of elements, channels and platforms to achieve their objectives or strategies. They can stand alone as BTL executions or support above-the-line activities, ensuring a consistent and seamless customer interaction with the brand. BTL promotion is especially effective when a personal interaction with the consumer is desired.

 

 

 

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