With our strong foundation in design and BTL, our team’s core competence will always be centered on delivering in this area from conceptual design, brand creation all the way through to campaigns.
To reach specific target audiences or individuals BTL advertising goes beyond mass channels and utilises alternative communication platforms and less conventional methods to deliver its messaging, or to promote products and services. Typically, this involves things like branding, marketing collateral, in-store point of sale, promotions, activations, direct marketing, packaging and so forth.
Below the line campaigns often involve various elements, channels, and platforms to deliver on its objective or strategy. This can live on its own as an execution that is purely below the line or can support above the line activity, which makes sure that the customer’s interaction with the brand, is consistent from end-to-end. BTL promotion is preferred when you need to have a personal interaction with the consumer.
