Our competition creative was 2 fold. First we used upside down text to break through the feed clutter and grab the audience’s attention, then we made use of Facebook’s then new Live Photos to create a unique audience engagement experience. The competition itself was a simple screen shot mechanic, but with the focus on the deal price, it forced people to learn about Telkom’s offerings, thereby answering the awareness objective. Our completely organic competition post alone reached 33 408 on facebook and 55 786 impressions on Twitter.
