close button


 

 

 

 

 

 

 

SASSY IN THE

CITY

Our woman’s month campaign for Supa Quick was aimed at keeping women safe as they drive around the city. The campaign gave tips on how to change a tyre, what to do in case of a breakdown and gave women the opportunity to win an emergency car safety kit.

VIDEO

The Supa Quick 'Sassy in the City' campaign won Gold for the best online competition and silver for the best online strategy at the New Generation Awards. Watch our case study to learn about our award-winning campaign.

WEBSITE

The website was the hub of all of the information for the campaign. Users could enter their details for their chance to win a safety kit for their car and a girl’s night out worth R5000. They could also share results from a quiz we created to create engagement.

supa-sassy-Responsive-showcase-presentation

PRINT

We promoted the campaign in store through the use of posters that we designed and printed.

sassy_print

SOCIAL MEDIA

Our Facebook was used to drive fans to our site where they could enter the competition. We also gave tips away on our Facebook page throughout the campaign.

sassy_print
two-tone trianlge footer