DREAM

KOHLER

We were asked to develop a competition aimed at getting interior designers and industry personalities of South Africa to design their own bathrooms using Kohler products. That means we had to explore a design based look and feel that appeals to the very niche target audience as well as create sufficient hype around the competition and resultant prizes and exhibitions, develop the entry mechanism and create our very own platform where people could upload all of their technical requirements for their entry and view the other entries.

THE COLLATERAL

Along with the Microsite we developed, we supported the campaign with emailers, social media posts, pull up banners, flyers, and an interactive touch screen display for Decorex where people could view and interact with the entries and Kohler products. We also insured our reach and retargeting capabilities for active industry members with paid media support across multiple channels.