The final commercial was scripted and designed to create a sense of vulnerability to colds, flu and viruses in the context of covid-19 – a year later. This was done not only to tap into the visceral emotion of fear and cautiousness we have all experienced and leverage it to both communicate and establish Sinupret Plus as the only cold and flu remedy proven to fight symptoms as well as bacteria and viruses. We incorporated those everyday, careless moments that stick in the back of our minds for the rest of the day where we may have been at risk of contracting an illness to make it relatable and show insight into the lives of the consumer themselves. We independently produced, shot and flighted this commercial just ahead of flu season.
