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ALBANY D'LIGHT

LAUNCH COLLATERAL

Albany launched a new flavour into the South African market, Albany D’light. Before launching the new product, Artifact analysed the target market, to understand what the most impactful move, regarding product launch would be.

VIDEO

In this video, we take you through our strategic development and creative marketing approach to launching the Albany D’Light product. Giving you snippets of where we started and how we came to the final launch strategy, which was then rolled out across television, digital and various print marketing collateral.

POSTER

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FLAGS

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BANNERS

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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