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MEET THE
ARTIFACTORS
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MEET THE

TEAM

 

ANDY TAOUSHIANI

 

"ARTIFACT"
-N
1. SOMETHING OF HISTORICAL IMPORTANCE, MADE OR GIVEN SHAPE BY MAN, SUCH AS A TOOL OR A WORK OF ART.

AS A FOUNDING MEMBER OF ARTIFACT, ANDY WAS THERE IN 1994 AND PROUDLY LEADS THE TEAM TODAY. HIS VISION OF THE COMPANY AS AN ADAPTIVE, FLEXIBLE, CREATIVE ENTREPRENEURSHIP HAS MEANT THAT ARTIFACT DOESN'T FOLLOW THE TRADITIONAL AGENCY MODEL. THIS VISION HAS ENABLED THE COMPANY TO CONSTANTLY KEEP UP WITH THE CHANGING MEDIA LANDSCAPE AND ULTIMATELY DELIVER ON WHAT CLIENTS AND BRANDS REALLY NEED FROM A STRATEGIC, CREATIVE, ADVERTISING PARTNER.

WITH HIS ROOTS SET IN CREATIVITY, BLENDED WITH 20 YEARS OF BUSINESS EXPERIENCE, CREATIVITY RUNS THROUGH HIS VEINS AND ANDY LIVES THE CORE OF THE BUSINESS AND LEADS FROM THE FRONT.

"THE BUSINESS HAS ALWAYS BEEN ABOUT THE PEOPLE, AND COUPLED WITH THAT, OUR BELIEF IN FORGING STRONG RELATIONSHIPS WITH CLIENTS. PEOPLE DO BUSINESS WITH PEOPLE, NOT COMPANIES."

 

 

 

 

SANDY SMITH

 

SANDY STARTED OUT IN RESEARCH AND GAINED INVALUABLE EXPERIENCE AS BRAND MANAGER AT WIMPY, SANDY WAS HEADHUNTED TO JOIN ARTIFACT AS CLIENT SERVICE DIRECTOR IN 2001. SINCE 2001 SANDY HAS SERVED AS ONE OF THE SENIOR BRAINS, TRUSTED WITHIN THE AGENCY WITH A VITAL INPUT INTO OPERATIONS, CO-ORDINATION AND MANAGEMENT. TODAY, WITH HER DUAL EXPERIENCE ON CLIENT AND AGENCY SIDE, SHE BALANCES BUSINESS AND BRAND OBJECTIVES WITH AGENCY PASSION, PURPOSE AND PERFECTION, AS SHE HEADS UP CLIENT SERVICE AND BUSINESS UNITS.

AS WE LIKE TO THINK OF IT - IF THE AGENCY IS A BIG PUZZLE BOARD, SANDY IS THE ONE WHO MANAGES ALL THE PIECES AND PUTS IT TOGETHER EFFORTLESSLY.

SANDY IS PASSIONATE ABOUT PEOPLE AND CLIENT SERVICE AND IS COMMITTED WITH A RARE SENSE OF CUSTOMER EXCELLENCE. HER MARKETING SKILLS MEAN THAT SHE CAN SOLVE PROBLEMS FROM BOTH A CLIENT AND AGENCY PERSPECTIVE.

 

 

 

 

STUART ASPREY

 

BY THE TIME STUART HAD JOINED ARTIFACT AS HEAD OF PRODUCTION, HE HAD ALREADY DONE THE HARD YARDS OF LEARNING WHAT THE GAME WAS ABOUT. FROM A BASE IN CREATIVE TO KNUCKLING DOWN IN THE DIGITAL, PRINT AND PRODUCTION ARENA IN VARIOUS ROLES, THROUGH WORKING AS A PRODUCTION GUY IN A MAJOR MALL AND EVEN RUNNING HIS OWN BUSINESS. SINCE 2006 STUART HAS BROUGHT A NEW DIMENSION, AND THINKING, TO HOW WE SOURCE, COST AND PRODUCE PRODUCTS, PRINTING, COLLATERAL AND GIFTING AT ARTIFACT. TODAY STUART IS PRODUCTION DIRECTOR HAVING SPENT 8 YEARS OWNING HIS CRAFT.

IT ALWAYS STARTS WITH A PROBLEM OR BUSINESS OBJECTIVE TO WHICH STUART APPLIES HIS EXPERIENCE TO PRODUCE THE RIGHT SOLUTION, AT THE RIGHT TIME AND AT THE RIGHT COST.

SERIOUSLY... TEST HIM!

 

 

 

 

BRUCE ANDERSON

 

EVER HEAR THE SAYING "BEEN THERE, DONE THAT"? WELL, OUR EXECUTIVE CREATIVE DIRECTOR, BRUCE, IS THE MAN WHO CAN CLAIM IT. BOASTING A TRACK RECORD WITH SOME OF THE BIGGEST AGENCIES AROUND THE COUNTRY AND THE RECIPIENT OF NUMEROUS LOCAL AND INTERNATIONAL CREATIVE AWARDS.

AT ARTIFACT, WE PUT PREMIUM IMPORTANCE ON EXPERIENCE, ESPECIALLY LIFE AND BUSINESS EXPERIENCE.

WE WANT TO UNLOCK REAL UNDERSTANDING AND REAL SOLUTIONS FOR CLIENTS AND BRANDS, THAT CAN MAKE A DIFFERENCE, WE'RE NOT ABOUT SMOKE AND MIRRORS. THAT'S WHY BRUCE MAKES SUCH AN IMPORTANT IMPACT ON THE ARTIFACT CREATIVE MISSION EVERY DAY, INSPIRING OUR TEAM INTERNALLY AND GUIDING OUR CLIENTS AND PARTNERS EXTERNALLY TOWARD THE RESULTS THAT MATTER, WHILE STAMPING HIS AUTOGRAPH ON GREAT CREATIVE WORK.

 

 

 

 

PHILASANDE ESIHLE SOKHELA

 

PHILA JOINED ARTIFACT ADVERTISING IN 2017 AND SITS ON THE BOARD AS A NON-EXECUTIVE DIRECTOR. PHILA IS CURRENTLY A 51% PARTNER IN OUR PRINT BUSINESS AS WELL AND IS PART OF ARTIFACTS COMMITMENT TO OUR TRANSFORMATION GOALS.

PHILA'S STRENGTH LIES IN HIS PROJECT MANAGEMENT ABILITIES AND HIS APPROACH TO NEW WAYS OF SOLVING BUSINESS PROBLEMS, INSIGHTS AND UNDERSTANDING OF BUSINESS AND OUR MARKETING ENVIRONMENT IS WHAT PHILA BRINGS TO THE TEAM.

"I HOPE TO ADD VALUE IN THE STRATEGIC MANAGEMENT OF THE BUSINESS AND CONTRIBUTE IN IMPLEMENTATION AND PLANNING."

 

 

 

 

YACHNA SINGH

 

WITH A SOLID BELIEF IN THE DEVELOPMENT OF TECHNOLOGY AND EXPERIENCE IN THE DIGITAL REALM, YACHNA'S WORKED CLOSELY WITH RE-ENGINEERING CLIENTS’ DIGITAL ECOSYSTEMS AND ALL THE COMPONENTS IT COMES WITH. SHE HAS WORKED AT DIGITAL AGENCIES THROUGH DURBAN AND JOHANNESBURG, ON CLIENTS LIKE PEZULA RESORT HOTEL AND SPA, CAPE TOWN FASHION WEEK, BIDVEST BANK, IBM, NATIONAL LOTTERY, HOLLARD INSURANCE, SAB MILLER AND MORE.

SHE HAS A PASSION FOR TRAVEL, ART, AND WRITING, AND LOVES TO TACKLE A STRATEGY ON A DAY-TO-DAY BASIS. HER FOCUS IS TO CONSTANTLY BE IN TOUCH WITH THE WORLD AND THE CREATIVITY IN IT, AND OF COURSE, HAVING A SOLID CONNECTION WITH PEOPLE.

THERE'S ROOM FOR GREAT INNOVATION IN THIS INDUSTRY - DEFINE YOUR MEDIUM, COMMUNICATE, GIVE YOUR MESSAGE AMBIANCE, GIVE IT LIFE.

 

 

 

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