Our woman’s month campaign for Supa Quick was aimed at keeping women safe as they drive around the city. The campaign gave tips on how to change a tyre, what to do in case of a breakdown and gave women the opportunity to win an emergency car safety kit.
VIDEO
The Supa Quick 'Sassy in the City' campaign won Gold for the best online competition and silver for the best online strategy at the New Generation Awards. Watch our case study to learn about our award-winning campaign.
WEBSITE
The website was the hub of all of the information for the campaign. Users could enter their details for their chance to win a safety kit for their car and a girl’s night out worth R5000. They could also share results from a quiz we created to create engagement.
PRINT
We promoted the campaign in store through the use of posters that we designed and printed.
SOCIAL MEDIA
Our Facebook was used to drive fans to our site where they could enter the competition. We also gave tips away on our Facebook page throughout the campaign.